Across our diverse parks, films, networks and other entertainment experiences, we strive to create content and products responsibly and in line with high ethical standards. From unparalleled theme parks where safety is the highest priority, to consumer products that families can feel comfortable bringing into their homes, to content that lives up to the high expectations consumers have of the Disney brand, we take this responsibility seriously and do so with the greatest pride.

Our Reach

The Walt Disney Company comprises five business segments that complement one another to generate a vast array of products and experiences for our Guests and consumers around the world to enjoy. We know we make a big impression on them. How big? Consider the following.

In 2007, we estimate that consumers spent over 33 billion hours watching ABC, Disney Channel or the four largest ESPN networks in the U.S. Consumers also spent significant time at our parks, logging approximately 800 million hours worldwide. Another 5 billion hours were spent listening to our radio networks, watching our movies, playing our video games, logging onto our Web sites, attending our live shows, going on our cruises or reading our books.

All of this adds up to people being immersed in Disney products for approximately 39 billion hours a year! This is a source of tremendous pride for the Company. We believe this also gives us billions of chances to show our commitment to responsibility in action while delivering the expected Disney magic and fun.

For a specific discussion of our product development for children and families, please see the Children & Family section of this report.

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