Developing Our Approach

Disney is involved in multiple businesses. They include making movies, designing rides and attractions, licensing our intellectual property in connection with a broad range of consumer products, publishing books and magazines, producing TV shows and sporting events, airing radio programs, operating websites and retail stores and offering healthier food options for children.

Given the scope of our enterprise, Disney takes a decentralized approach to management. That means we have empowered our different business units to determine how to best create and market their products and experiences. Business unit leaders share a strong commitment to quality and to making sure they act responsibly in their approach to developing, producing, marketing and distributing their products and entertainment.

With this report, we are providing a systematic overview of what we've achieved and what we intend to achieve, with an emphasis on measurement and communication. In doing so, we hope to illustrate how we incorporate our commitment to corporate responsibility into everything we do.

Each of our business segments faces a mosaic of unique issues and impacts. Through the content standards and aspirations of our studios and networks, the safety requirements and labor standards of our consumer products licensing business, and the particular community impacts of our parks and resorts operations, our company's imprint is far-reaching and is guided by a strong moral compass. What follows is a discussion of some key responsibility areas for our businesses.

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