Content Standards

Since its inception, the ABC Network has maintained standards of appropriateness and acceptability for all programs and advertising content that it broadcasts.

As a company we have a commitment to our brand and consumers, our products and our audiences. At ABC, this commitment takes the form of presenting compelling television for wide mass market consumption supported by responsible advertising, promotion and public service announcements.

ABC Network maintains a dedicated staff of standards professionals, led by a Senior Vice President who is independent of network management and reports directly to the Deputy General Counsel, Media Networks. This group reviews all entertainment programming for appropriateness and taste, in addition to reviewing all commercial, promotional and public service messages aired on the network. With backgrounds in areas as diverse as law, psychology, medicine and education, ABC standards professionals have the broad expertise required to evaluate the appropriateness of content for broadcast. Standards are reviewed and revised annually, based on ongoing assessment of societal norms, artistic integrity and adherence to company policy mandates. Standards professionals are involved from idea inception to final product with all network departments, including entertainment and sales, to ensure that each area effectively implements applicable standards in the production of material. The standards staff also maintains ongoing relationships with external creative and professional communities and advocacy groups and keeps abreast of legal and regulatory requirements for programming and advertising compliance.

For a discussion of standards and practices at Disney Channel please see the Children & Family section.

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