Children and families are at the heart of The Walt Disney Company. They are our most important audience and are at the forefront of our imagination when we create content and products for the Disney brand. Our support for the well-being of children and families is deeply rooted in Disney's history and manifests itself in many ways throughout our businesses.

What We Believe

Walt Disney built his company on the idea that children and families can and should enjoy entertainment together. Since those early days, the notion of entertainment has evolved and families have changed too, but the desire for shared experiences remains. Whether at our Disney parks or on our Disney-branded television programs, movies and websites, we are focused on offering high-quality entertainment that can be enjoyed, as Walt used to say, by "kids of all ages."

We believe that the key to Disney's success is finding ways to delight and surprise our consumers and Guests, and to do so in a contemporary and relevant way without losing sight of the core principles that guide us. These principles can be summarized as follows:

Our focus on children's well-being manifests itself in ways large and small across our businesses. In this report, we'll describe some of the ways this comes through in our entertainment, our marketing practices, our websites and our food-related businesses.

Responsibility for meeting the needs of children and families is embedded throughout our Disney-branded businesses. From our animators to our Imagineers, Cast Members and employees around the world think about families first as they create new movies and television programs, imagine new leisure and vacation experiences, dream up new games and online experiences and develop new products and merchandise.

Our legacy in this area is significant. Our intent in this report is to describe our commitment to children and families and what that means in practical terms, with examples to bring it to life. The initiatives included in this section are not meant to be exhaustive, but merely exemplary.

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