What is a Strategic Priority?
What are our P+R Objectives?
What is our working Mission Statement?
Prioritization
What is the Governance?
Next Steps!

Deliver on Parks and Resorts Objectives in alignment with our Mission:

1. Integration with Destination Disney

  • at home
  • on site

2. Use Internet to execute CRM

  • Enable market segmentation (Intenders, Repeaters)
  • Capture information which drive value

3. Distribution
(WDPRO, external online distributors which results in conversion)

4. Common Infrastructure/ Architecture/ Technology Platforms

  • Integrated shared data
  • Integration of content + commerce
5. Penetrating New Markets
6. Become the most "Efficient" and "Effective" channel
(tourists, niche, partners)
7. Represent our product on-line in a way that is easy to understand, navigate and is magical!