CRITICAL

READINESS

A

B

C

1: 12 MONTHS OR LESS

2: 1-2 YEARS

3: 2+ YEARS

P+R OBJECTIVE

(Includes DCL/DVC)

DLR

DLP

1: CRM

A1

B1

A2

2: Drive CTI

A2

A2

A2

3: Drive Yield

B1

B1

B1

4: Improve Margin

C1

C1

C2
(maybe 1 for B2B)

5: Pre-Arrival Services

C2

C2

C2

6: 3^rd Party Relations and

Future Business Model

B1

A1

B