Drill DownObjective #1: Customer Relationship Management |
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Create a technology plan for integrating web-based CRM data w/ WDB, Siebel et al. - Integrate into common data storage area (CDW) [Sheila, Larry, Alan, Tom D.] - Determine common architecture for WDW, DL, DIG, DLP Develop site analysis capabilities - currently in progress - share data / analysis across P&R business for informing CRM - making site more functional [Alan, Tom, Larry, Sheila, Robert E] Create Personalization / Registration, customization, recognition functionalities -Dynamic content - Links to Siebel, call centers, Destination Disney Develop processes to ensure segmented content is delivered on the site |
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Objective #2 : Drive CTI Growth | ||||||||||||||||||||
Determine language and currency capabilities for each resort - Create a segmented approach & technical plan that supports each business Assess research capabilities: do they address all of the business priorities we need to know to make out sire more effective? - Where is this incorporated into site analysis capabilities? - How does it inter-relate to offline research? Determine the technologies required to deliver dynamic content (by segments travel, clients and business partners) throughout the VPC. Determine several approaches to finding key segments (i.e. intenders, off-property) and be open to new geographic markets on the web by: - What do we direct guests to do? - Can we use IP recognition to help? - How do we solve for this technically? -Internationalization the website by positioning with International |
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Objective #3 : Drive Yield | ||||||||||||||||||||
Investigate and evaluate preliminary application for recommenders(1) Business
rules need to come from the business units [Sheila, Alan, Larry, Tom]
- not limited by RIT in the short term (2) Create passholder dedicated sites (w/ CRM)
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Objective #4: Improve Margin | ||||||||||||||||||||
WDPRO will improve margin by...
Potential OpportunitiesNear-Term Examples
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Objective #5: Pre-arrival Strategies | ||||||||||||||||||||
Maintain ongoing dialogue with guest to educate and endorse more products from anticipation to arrival ("Online Multilingual Concierge").Near Term Focus (tools that don't require back-end systems integration)
Long Term (backend integration)
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Objective #6: 3rd Party Relations and Future Business Models | ||||||||||||||||||||
Near term Effort
Long Term Effort
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