What is a Strategic Priority?
What is our working Mission Statement?
Prioritization
What is the Governance?
Next Steps!

VIEW Drill Down Material VIEW

Optimal solutions must over time encompass all resort locations.
1. CRM: Continuously refine CRM implementation and the value proposition around it.

2. CTI: Drive CTI growth through:

  • Lifestage & behavior segmentation throughout entire vacation planning cycle
  • Increase penetration of existing markets (i.e Disneyland, East of Rockies, World International
  • Open new markets (geopraphies and segments)
  • Educate Guests and travel partners on existing and new products

(Assumption: Intenders and international markets as well as off-property offers greater value add / incrementality)

3.Drive Yield

  • Drive demand
  • Maximize package sales
  • Upsell hotel and tickets
  • Sell additional products (i.e. Character breakfast, meals, etc.)
4. Margin: Improve margin by lowering acquisition, transaction, collateral and documentation cost for trade, consumer direct and group markets

5. Pre-Arrival: Pursue increased revenue and better Guest service through prearrival strategies (LOS & VPG)
6. 3rd Party: Build and maintain relationships with third party distributors and better understand existing and future business models