Parking Lot Issues ~ What we are! ~ We are not!

WDPRO will function as experts on the forefront of the internet, serving as consultants to other business units on their Internet strategies by advising on the subjects of Internet technologies, capabilities and competitive applications.

• To help shape Internet strategy and determine how to best execute to deliver against business needs.
• To prioritize, enable and integrate Internet initiatives for all parks and resorts, globally, via a defined process led by WDPRO.

• Understand firewall requirements for this team
• Take a look at duplication of efforts roles and responsibilities
• Think about Destination Disney technology
• OD resources to help process mapping
• Audit Internet sites to determine what aspects should be a part of WDPRO

• Building compelling Internet content
• Building an Internet based distribution get in right search engines
• Benchmarking internally with Dig and externally
• Know what other business units are doing on Internet (Travelocity)
• Understanding how the consumer uses the web and the website

1. Engaging the consumer
2. Capturing information from consumers
3. Closing transactions
4. Click stream analysis
5. Understanding web metrics
• Internet technologies (web applications and tools)
• Communicating to business partners
• Disney politics / integrating with Disney systems and processes
• Benchmarking and understanding competitive business models and applications
• Implementation websites (build, maintain, and design)

1. Experts in all marketing and sales channels
2. Experts in traditional and "commodity" technologies (i.e. Unix), they are responsible for the paths, not experts on integration with company business systems
3. On traditional media they are not responsible for driving people to the web
4. Intranet sites that are non-commercial, not responsible for creative libraries
5. Be a profit center (do need to have incentives and metrics)
6. Negotiate with travel partners on their own