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WDPRO will function as experts on the forefront
of the internet, serving as consultants to other business units on their
Internet strategies by advising on the subjects of Internet technologies,
capabilities and competitive applications.
- To help shape Internet strategy and determine
how to best execute to deliver against business needs.
- To prioritize, enable and integrate Internet
initiatives for all parks and resorts, globally, via a defined process
led by WDPRO.
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Parking
Lot Issues |
- Understand firewall requirements for this
team
- Take a look at duplication of efforts
roles and responsibilities
- Think about Destination Disney technology
- OD resources to help process mapping
- Audit Internet sites to determine what
aspects should be a part of WDPRO
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What
is our Expertise! |
- Building compelling Internet content
- Building an Internet based distribution
get in right search engines
- Benchmarking internally with Dig and externally
- Know what other business units are doing
on Internet (Travelocity)
- Understanding how the consumer uses the
web and the website
- Engaging the consumer
- Capturing information from consumers
- Closing transactions
- Click stream analysis
- Understanding web metrics
- Internet technologies (web applications
and tools)
- Communicating to business partners
- Disney politics / integrating with
Disney systems and processes
- Benchmarking and understanding competitive
business models and applications
- Implementation websites (build, maintain,
and design)
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We
are not / What we don't do: |
- Experts in all marketing and sales channels
- Experts in traditional and "commodity"
technologies (i.e. Unix), they are responsible for the paths, not experts
on integration with company business systems
- On traditional media they are not responsible
for driving people to the web
- Intranet sites that are non-commercial,
not responsible for creative libraries
- Be a profit center (do need to have incentives
and metrics)
- Negotiate with travel partners on their
own
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