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DISNEY AND THE BABY EINSTEIN COMPANY LAUNCH
NEW PRESCHOOL FRANCHISEDISNEY'S LITTLE EINSTEINSWITH
THE DEBUT OF OUR Preschoolers to "Blast Off" on an Exploration of Celebrated Music, Art and Nature BURBANK, Calif. (August 23, 2005)5...4...3...2...1...Blast
Off! One of the most anticipated new pre-school properties of the
year, Disneys Little Einsteins, rockets into stores today
with the launch of Our Little Einsteins was created by a dream team of award-winning producers, animators, child development experts, musicians and researchers, said Russell Hampton, Executive Vice President and General Manager, The Baby Einstein Company. Our goal was to create the ultimate field tripto show children real places in the world, provide interactive experiences with art and nature and encourage them to learn about, enjoy and make music everyday. Executive producer Eric Weiner, a co-creator of Dora the Explorer and JoJos Circus, Dr. Valeria Lovelace, a Sesame Street child development veteran, Emmy Award-winning creative director Olexa Hewryk, and head writer Jeff Borkin, are the masterminds behind the unique combination of visual, musical and interactive learning elements incorporated in the Little Einsteins storylines. Produced at Curious Pictures, the largest animation studio in New York, Little Einsteins introduces a first in preschool animation by setting animated 2D characters amid vibrant, real-world backgrounds. The Little Einsteins series allows kids to travel through great works of art like Van Goghs Wheat Field of Cypress, and visit famous real-world landmarks such as Niagara Falls and the United Nations. Classical music takes an active role in all of the Little Einsteins missions, as young viewers and their parents/caregivers are invited to participate by rocking, patting, clapping, marching, conducting or singing along to the steady beat of the music. Studies show that the steady beat skill helps children learn and develop on multiple levels including learning to read, enhancing creativity, and fostering a sense of well-being. In addition to hearing compositions such as Beethoven's Ode to Joy, preschoolers will meet a caterpillar that sings to it and cows that moo to it. Little Einsteins has a look and storyline that is like no other, Hampton continued. We know it is exciting, engaging and inviting because at the end of every mission, our toughest criticsthe viewersare clapping for more. The Storyline Our The Characters A loveable band of four spirited adventurers and their musical rocket, each of the Little Einsteins characters brings a special talent to this group. Six-year-old Leo is the charismatic conductor who guides his teammates through a range of challenges and encourages viewer participation. His fearless and carefree four-year-old sister Annie shines as the singer of the group and loves to make up songs on the spot. Five-year-old Quincy keeps the group in stitches and is an African-American musical instrument virtuoso. Six-year-old June is a graceful Asian-American girl who is a talented dancer and always game for a physical challenge. The fifth member of the team, Rocket, is a Swiss Army Ship and is always comfortingly nearby, offering cool gadgets and tools that the team may need on their missions. Bonus Features The Our Our About The Baby Einstein Company The Baby Einstein Company, LLC, is the award-winning creator of the infant developmental media category. The company is famous for its best-selling Baby Einstein brand of videos, books, music CDs and toys specifically designed for babies and toddlers, from birth. Little Einsteins, debuting in 2005, is the companys newest venture, specifically created for the preschool market. Headquartered in Glendale, CA, The Baby Einstein Company is a subsidiary of The Walt Disney Company. For more information, visit www.babyeinstein.com or www.littleeinsteins.com. © 2005 The Baby Einstein Company, LLC. All Rights Reserved. Baby Einstein, Little Einsteins, and the Boys Head logo are trademarks of The Baby Einstein Company, LLC. All Rights Reserved. EINSTEIN and ALBERT EINSTEIN are trademarks of The Hebrew University of Jerusalem. All Rights Reserved. www.albert-einstein.org.# # # Disneys Little Einsteins Our
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