Disney's Environmentality Challenge

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DISNEY'S JIMINY CRICKET TO INSPIRE STUDENTS TO MAKE A LITTLE BIT OF DIFFERENCE IN THEIR ENVIRONMENT

(HONG KONG, September 21, 2005) - Call for action started today to all primary school students to "think green" and compete in the Disney's Environmentality Challenge (DEC) as its Environmentality Heroes.

This competition is a worldwide Disney educational program for schools and the community. Third year running in Hong Kong, it is a result of a unique partnership between Hong Kong Disneyland and the Environmental Protection Department. Designed with a different theme each year, this year's focus is on "Waste Reduction" and "Save Energy". It will encourage a challenging and fun hands-on experience that will help students learn more about the environment and show them why "it is cool to care" about the earth.

Named after a beloved Disney character, Jiminy Cricket is the "official" conscience of Pinocchio. Jiminy would always sit on Pinocchio's shoulders to mirror his conscience and steer him back to the right path. In the same way, during the program Jiminy was there to remind students that they should take time to think about the environment in whatever they do, and to keep in mind his simple motto: "Every little bit makes a big difference!" The competition is designed to be a fun, challenging and stimulating way to inspire primary school students to learn more about their environment and to apply their knowledge through the development of an interdisciplinary environmental action project. The program is composed of two parts: The Pledge and The Challenge.

The Pledge
Students complete pledge forms to demonstrate their commitment to thinking and acting environmentally at school, at home and in the community. Teachers conduct class discussion to highlight activities that each student and their classmates as well as their family can do to protect the environment. For their commitment, students will receive a specially designed DEC pin.

Last year over 59,000 pledges were received.

Class Project Competition
Classes who choose to participate in the second level of the competition are asked to target a real-world area of environmental concern, and to develop and implement an action plan to address the concern. Issues targeted this year include recycling and waste separation program, energy usage and energy efficiency studies, second hand goods exchange and reuse, promote environmentally friendly lunch at schools, and turn trash into treasure, etc.

All students participating in the class project competition are recognized with a certificate of accomplishment. In March 2006, class projects will be assessed by a distinguished panel of environmental educators, leaders, and representatives from the organizers.

In addition, the class receiving the Grand Prize will be invited to attend a presentation ceremony held at Hong Kong Disneyland and spend the day at the Theme Park as honored guests.

Ninety-seven class projects, which involved 3 000 participating students, were received last year.

Entry forms will be sent to all primary schools. Schools can also download entry forms from our website or EPD Website. Deadline for entry into the program is October 22, 2005.