BURBANK, Calif. - (September 16, 2008) – PURE, the award-winning action sports video game, shipped today and will be available at all major retailers on September 23. PURE will be available for the Xbox 360® video game and entertainment system from Microsoft, PLAYSTATION®3 computer entertainment system and Windows based-PC.

Developed by Black Rock Studio, Disney Interactive Studios’ award-winning development studio in Brighton, England, PURE delivers heart-pounding racing experiences unique to the genre by taking players over the edge with massive vertigo-nducing aerial jumps and spectacular airborne tricks. PURE is set in seven real-world locations from all over the globe and features more than 35 multiple-route tracks and 70 memorable tricks.

“Black Rock Studio has delivered a game that goes beyond the off-road genre,” said Craig Relyea, senior vice president of global marketing, Disney Interactive Studios. “With vertigo-inducing jumps, off-the-wall tricks, and stunning graphics that make the scenic locations truly awe-inspiring, PURE has created a unique category that will thrill a wide audience.”

PURE was selected as the Best Racing Game of E3 2008 by the Game Critics Awards, the most prestigious awards for the annual E3 Media & Business Summit. In addition, PURE won Official Xbox Magazine’s Editors’ Choice Award, GameTrailers.com’s Best Driving Game of E3 and IGN.com’s Best Racing game for Xbox 360 of E3.

“At Black Rock Studio, we’re big fans of both arcade racing games and action sports so this seemed like the perfect combination,” said Jason Avent, Game Director, Black Rock Studio. “PURE is a game that should excite a wide audience and we’re looking forward to seeing their responses.”

PURE features 16-player contests, against either A.I. opponents in single-player or other players via online multiplayer. The single-player modes of PURE are Race (trick-based race to the finish line), Freestyle (points-based) or Sprint (short intense tracks). Online mode features all of the same modes plus Freeride, which lets players roam freely and face-off online with their friends to see who can pull the biggest trick, combo, or fastest lap.

PURE will be available for the PLAYSTATION 3 system, and Xbox 360 for $59.99. The Windows-based PC version will be available for $49.99.

For more information, log on to www.purevideogame.com.

About Disney Interactive Studios
Disney Interactive Studios is the interactive entertainment affiliate of The Walt Disney Company (NYSE: DIS). Disney Interactive Studios self publishes and distributes a broad portfolio of multi-platform video games and interactive entertainment worldwide. The company also licenses properties and works directly with other interactive game publishers to bring products for all ages to market. Disney Interactive Studios is based in Glendale, California, and has five internal game development studios around the world including Avalanche Software, Fall Line Studio, Propaganda Games, Black Rock Studio and Junction Point Studios. For more information, log on to http://www.disneyinteractivestudios.com.

MEDIA CONTACTS:

Eric Wein
Disney Interactive Studios
(818) 553-4137

Ross Purnell
Disney Interactive Studios
(818) 553-5022

Ryan Jones
Access Communications
(415) 844-6295