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DISNEY'S LITTLE EINSTEINS ROCKETS TO STORES

Video Game Based on Hit Television Series Now Available for Preschoolers and Parents on Game Boy Advance

BURBANK, Calif. - (September 22, 2006) — Buena Vista Games, Inc. (BVG), the interactive entertainment affiliate of The Walt Disney Company (NYSE: DIS), today announced the availability of Disney's Little Einsteins for the Game Boy® Advance. Based on the hit Playhouse Disney television series on the Disney Channel, Disney's Little Einsteins is a game that lets kids and parents embark on new adventures with their favorite characters from the show. Developed by InLight Entertainment, Inc., Disney's Little Einsteins is rated E for Everyone by the Entertainment Software Rating Board (ESRB) and is available for $19.99.

"Disney's Little Einsteins is not only an entertaining experience, it's also a great way for parents and preschoolers to play together," said Craig Relyea, vice president of marketing, Buena Vista Games. "Children will enjoy hopping aboard Rocket with their friends from the show, and parents can trust Disney's Little Einsteins to provide an enriching, high-quality game experience."

Disney's Little Einsteins features six different modes of gameplay, including matching pieces of music, dancing over flower buds, steering Rocket to avoid obstacles, and bringing classic art to life. Each mission begins by introducing a famous piece of art, and then transports the children (via Rocket) to different environments where they must gather instruments, which they use to play segments of well-known classical music.

Key Features:

  • Experience seven multi-level missions and 21 games with classic pieces of art and music
  • Six different types of gameplay, including steering Rocket to avoid obstacles
  • Select from two different difficulty settings
About Disney's Little Einsteins
Created by The Baby Einstein Company and the Playhouse Disney block on Disney channel, Disney's Little Einsteins takes preschoolers on fun, musical missions, introducing them to classical music, celebrated works of art and the wonders of nature. In Fall 2005, Disney's Little Einsteins was the highest-rated TV series premiere ever on Playhouse Disney and continues to be a hit. Preschoolers join in the fun as they watch Leo, June, Quincy and Annietake off in their space ship, "Rocket," to explore the real world around them, using their problem-solving skills to complete "missions of the day." Disney's Little Einsteins celebrates individual talents, lifelong curiosity, active listening and teamwork.

About Buena Vista Games
Buena Vista Games, Inc. (BVG) is the interactive entertainment affiliate of The Walt Disney Company. BVG publishes, markets and distributes a broad portfolio of multi-platform video games and interactive entertainment worldwide. The company also licenses properties and works directly with third-party interactive game publishers to bring products for all ages to market. For more information, please log on to www.bvg.com.



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Game Boy Advance is a trademark of Nintendo.

MEDIA CONTACTS:

Eric Wein
Buena Vista Games
818-553-4137

Eddiemae Jukes
Kohnke Communications
415-777-4000
[email protected]