Buena Vista Games is a global leader in developing, publishing and distributing interactive-entertainment software in the children's, families and sports categories. Products are based on the branded content of The Walt Disney Company, which includes Walt Disney Pictures, Buena Vista Home Entertainment, ABC, ESPN, Walt Disney Attractions and more, and encompass Disney's broad range of creativity and strength in feature animation, live-action film, television, sports and theme parks.
Buena Vista Games also has the ability to create products based on its own original creative content, which may serve not only as the basis for new and innovative interactive entertainment, but also as the basis for entertainment products produced by other areas of The Walt Disney Company.
Utilizing the tremendous advances and proliferation of new technologies,
Buena Vista Games strives to deliver an integrated gaming experience.
Whether on PC, console, cell phone, PDA or any other device, Disney
Interactive is dedicated to delivering consumers the best possible
interactive entertainment experience.
Products are tailored for the following key market segments: Learning, Disney Imagination and Creativity, Action Games, Girls Games, Family Entertainment and Sports. Using both internal and external studios, the company creates entertaining, technology-rich interactive content, and delivers it to consumers on all viable platforms and through all available channels. Products call out Disney's rich heritage in animation, design, storytelling and character development, as they integrate state-of-the-art technology with the magic of Disney. For consumers, the result is an interactive experience that entertains, challenges, enlightens and inspires.
Buena Vista Games has offices in Europe, Latin America and Asia to grow and support the company's business in these regions, enhance marketing and customer support, and oversee country-by-country localization.
The company also has established business associations with interactive-game
industry leaders. Additionally, Buena Vista Games
pursues synergistic marketing and promotional opportunities for each
title, working repeatedly with top brands such as McDonald's and Kellogg's to develop strategic initiatives
and create compelling, product-specific campaigns.
For more information on Buena Vista Games' products, visit http://buenavistagames.go.com/.
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