Designer - The move into theme park production at Disney created a need for a new talent, a designer. The designers were responsible for determining how the attractions at Disneyland and the later parks would look and operate. Working for WED Enterprises (later Walt Disney Imagineering) the Disney designers, with their backgrounds in art, architecture, graphics, and engineering, gained an impressive reputation for being able to "imagineer" attractions, buildings, shops, and restaurants which were unlike those in any other amusement park. In striving for top quality, the designers spent more, but the results of their efforts have stood the test of time, providing magical experiences for park visitors for over four decades.