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The original Mickey Mouse watch was manufactured by Ingersoll in 1933 and sold for $3.25 (later lowered to $2.95). They also made a pocket watch at the same time, selling for $1.50. The original wristwatch had a round dial and featured three tiny Mickeys on a disc that indicated the seconds. These early watches have become some of the most sought-after types of Disneyana collectibles. The Mickey Mouse watch has been made continuously since 1933, though there was a period in the 1960s when only the words "Mickey Mouse" appeared on the dial.
Ingersoll became U.S. Time, which became Timex. One of the more interesting
watches was a backwards Goofy watch. The numbers were placed in backwards
order and Goofy's hands moved backwards as well. It took some effort to
learn how to tell time backwards, but the watches became popular collectibles
after their 1972 manufacture by Helbros. They originally cost $19.95, and
within two decades were up to about $700 on the collectors' market. In their
recent program of reproducing some of the classic Disney watches, The
Disney Store selected the backwards Goofy watch as the first in their
series of reproductions. In 1972, Bradley, a division of Elgin National
Industries, Inc., took over the manufacture of Disney watches, and in
1987 the contract went to Lorus. Today a number of different companies
make Disney watches.
Next Milestone:
First Color Mickey
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