LOOKING AHEAD

Corporate responsibility policies and implementation at Disney will continue to evolve in 2009. We have work to do in improving the effectiveness of our charitable giving, our international labor standards program and our environmental stewardship, among many other things. We will continue to focus on five areas of corporate responsibility outlined in this report: Children & Family, Content & Products, Environment, Community and Workplace. In addition, we plan to address other areas that will serve to advance our overall corporate responsibility mandate. These include:

Comprehensive Corporate Responsibility Strategy
As we hope this report clearly shows, we are serious about actively improving our management of the environmental and social impacts of our organization. One benefit of developing this report is that it has allowed us to look at corporate responsibility as a whole and identify areas for further improvement. Utilizing the framework of our five impact areas, and this reporting process as a checkpoint, we will continue to identify initiatives and policies for improving our ongoing performance. We look forward to sharing more about this in future reports.

Scorecarding and Accountability
As the old adage states, that which gets measured gets managed. As we develop a more systemic approach to corporate responsibility, we intend to introduce clearly defined measurements across our five focus areas broadly and within specific issue areas.

Greater Stakeholder Engagement
While our longstanding interaction with stakeholders has provided many benefits, including greater public insight into the way we do business and a higher awareness of accountability on our part, we know there is plenty more to do. It is our intent to use this first report as the basis for greater dialogue - both internally and externally. In 2009, we plan to formalize our stakeholder engagement strategy around reporting as well as broaden it to include some issue and strategic focuses. Stay tuned for our progress in this area.

As we move forward, we remain committed to the notion that being a good corporate citizen is not just the right thing to do; it is good for our Guests, for our Cast Members and for our business. It makes the Company a desirable place to work and reinforces the attractiveness of our brands and products while strengthening our bonds with consumers and neighbors in communities around the world. In the end, we hope that Disney will be as admired for the way we do business as for the memorable products and experiences we create.